On The Role Of Government In The Guidance Of Network Public Opinion

With the development of the internet quickly, the network of public opinion becomes an important power of public opinion, the governments pay more attention to the network of public opinion. The internet becomes a bridge between the public and the government. To promote the social public affairs, it plays a very significant role.This thesis researches the modern government how to guide the network of public opinion by the media; the government how to make the media put into good use, creates service-oriented government. The thesis analyses the positive effect and negative effect of the media in guiding the network, points out the government needs to enhance the effective management of the media, improvement of the government’s own capacity, makes the communication of the government and the network come true and highlights the power of the media.