Research On The Government's Response To Network Public Opinion In The New Media Environment

With the development and popularization of the Internet and its new applications,Internet channel has become the main status,our country public expression reflects the mood of social life,have a significant and far-reaching impact on the new media of network of our society,politics,economy,culture and other aspects of production and life of people.Internet has broken the traditional media monopoly of public opinion,for the public to provide equal expression of the will of the will,but also provides a new platform for the government and the people together to listen to public opinion.At the same time,we should also see that there exist many contradictions in the transition period of China,the online public opinion situation presents perplexing characteristics,noise,continuous noise,mainstream sound effects by the curb,how to view the network public opinion,more efficient and reasonable to deal with the disposal of network public opinion,can not only make the orderly public participation in public events through the network,but also to avoid the the negative effect,become an important subject in front of Party committees and governments at all levels.Although our government at all levels in the network public opinion has taken some measures,but due to the network public opinion work started late,the lack of sufficient experience and coping mechanism,coupled with the Internet media environment is complex and changeable,which varied according to law,Internet users lack of awareness of all kinds of social conflicts have occurred,it is imminent to establish a perfect network public opinion response mechanism.In this paper,"Lijiang public opinion collapse " as an example,from China's current social environment and network public opinion to deal with the status quo,using literature analysis,case study and comparative analysis,in the sign of sociology and communication,public opinion,science and other disciplines on the basis of the theory,the paper focus on the theme of the study.This article through the elaboration of basic concepts and classification of network public opinion,analyzed the development trend under the new situation of China's network public opinion situation,characteristics and stage of network public opinion in our country,summarizes the achievements and progress in the objective of public opinion of our government at all levels to deal with the network achieved at the same time,the shortage of government departments.Through the analysis of the new situation of the Internet media environment,social structure,pressure trigger events,effective mobilization and control effect of power network public opinion response factors,explore the government response to the Internet public opinion in China is the cause of the problem,combined with the actual,put forward the countermeasure of macro public opinion to guide the initiative,the use of skills to resolve the crisis,the formation of network public opinion the mechanism of strengthening three aspects of public opinion from the system level specification for our government at all levels of reference in dealing with the network public opinion when leading control.