Research On The Response Strategy Of Local Government Network Public Opinion In The New Media Era

In recent years,as the development of China’s network technology has advanced by leaps and bounds,the network has gradually become popular and the number of Internet users has increased significantly.Not only that,the network has developed into an important platform for public expression and information dissemination,The development of new media has also brought about a qualitative leap in information dissemination,especially in terms of speed of communication and dissemination.This is unmatched by traditional media.Based on such a media environment,when there are some hot issues or emergencies in the society that can attract public attention,the public can easily form a strong reaction on the network.If there is no effective control,it will lead to a network public opinion crisis and damage the government.This will affect social harmony.Nowadays,network public opinion has become normalized,but the traditional government departments have shown inefficiency in responding to network public opinion.This cannot adapt to the development requirements of the new media era.So improving the government’s ability to manage network public opinion is an important issue that the government needs to study.Taking the new media era as the background,based on the characteristics of new media communication,and with the theme of network public opinion,I hope to give the government some effective opinions or suggestions to improve the government’s ability to respond to network public opinion.In this article,I first sort out the core concepts of new media and network public opinion,and analyze in detail the characteristics of new media and the impact on network public opinion;further,I studied the current situation of the government’s response to network public opinion;then I combine the case of "8.12 Tianjin Port Explosion" in this article,and deeply discuss the problems and reasons for the government’s response to network public opinion.In the last chapter of this article,first of all,I explored the current predicament of the government’s response to network public opinion from the three aspects of real social situation,media ecology and guiding thinking.Then I delved into the issue of the government’s response to the network public opinion and pursued its cause.Finally,I give specific countermeasures and suggestions from the four aspects of the evolution of the network public opinion,the construction of the institutional environment,the improvement of the quality of netizens,and the guidance of mainstream ideology.I hope that I can improve the government’s ability to respond to network public opinion.