Research On Public Opinion Response Strategies Of Local Government Networks In The New Media Environment

Along with imbalance economic development in our country,accelerating stylized process and other factors,shortage of resources,the wide gap between rich and poor,high housing price,unequal education resource allocation and other problems have been emerging.And new Internet technology development and application has further stimulated the information production and circulation.Network information transmission is synchronized,and its scale increases day by day,and the butterfly effect is more apparent,leading to unprecedented challenge on virtual social management.In recent years,as China's public opinion space flourishes,the network has become the main way of public expression.The public involves in public decisions through Internet,and expresses the individual demands,and through the more complex forms of interaction online and offline,the strong pressure of public opinion and practical action forms,leading to frequent network incidents.In the new media environment,how the local government deals with public opinion well to improve administration level and credibility of local government is a realistic subject worth further discussing.The first part of this article combed the domestic and foreign experts and scholars'detailed study of new media and network public opinion management,defining the meaning of the new media and network public opinion and the local government levels to be discussed.In the second part,network public opinion to deal with local governments of Chinese present situation were expounded in traditional mode,introduced network public opinion dealing with development and strategy of local government.In the third part,combined with "1·2" Harbin warehouse fire incidents,through study of this case,we deeply analyzed successful experiences of local governments in dealing with the public opinion and the existing problems.In the fourth part surrounding problems on local governments' dealing with network public opinion in our country and their causes were analyzed from the aspects of thought idea,handling ways,communication channels,system mechanism,institution setting and personnel structure,etc.In the last part,mainly from the thought idea,ability enhancement,perfecting systems and mechanisms,strengthening industry self-discipline and social supervision and such enhancing the construction of network public opinion team,we explored improved ways for local government to handle the network public opinion.