The Evaluation Index And Application Of Government

Since the emergence of microblogging, microblogging has become the new darling of all levels of government departments and officials, microblogging its easy use, rapid propagation velocity, means of communication and graphic editing mode dapper both, causing government departments and officials civil servants concerned, have rapidly entered, try a new model and open government officials and the public interaction. The establishment of government microblogging platform that can quickly and effectively publish loved by the people in the form of information, personal comments will be dispersed polymerization; can be used to guide the development of the popular microblogging events were observed and analyzed the basic attitude of users to the event, understand the focus of public concern and the situation might movements; you can also set the agenda to guide the public to express, to participate in community discussions, and ultimately the formation of public opinion influential. Currently, the government microblogging all levels of government has become a commonly used tool for e-government, for which the author of this article microblogging research approaches in the context of a mature, combined with the government’s public relations theory, the theory of e-government, political response theory point of view, From government affairs, issues management, crisis public relations, interactive response to four starting attempts to establish evaluation system of government micro-Bo, and as a basis, the study describes the current state of the object and positioning. In order to have in-depth analysis of the vector to put the problems and make specific recommendations. I selected the Guangzhou municipal government on the Sina Web site established by government microblogging group as an evaluation sample, by performing statistical analysis and comparative study of the content of the government microblogging group of 77 government microblogging, while in the overall evaluation, has selected some of the more As a representative of the individual case studies, analysis and evaluation of the use of indicators to analyze the effect of the Guangzhou government microblogging application, and found the Guangzhou government microblogging problems in operations management, and improving the understanding of the government microblogging and positioning strengthen the administrative affairs of the standardized management, expanding government microblogging media guidance function, improve internal management and other aspects of government microblogging summed further improvement suggestions for further expansion of the Guangzhou government microblogging social influence, enhance the development of healthy and sustainable construction provide ideas.