The social networks is emerging since entering the new media age,microbloggi ng as the most distinctive social network platform,influenced the existing arrange ments of information communication because its fast development.At the same time,the government in order to keep up with the times,opening the government microb logging communicate with public, it play an important role in giving heed to publ ic opinions and resolve social conflicts.The frequency of social emergency, also brin g certain challenge to the government to deal with all kinds of unexpected cases,if the government microblogging don’t public information and respond the public co ncerns in time,it will damage the image and credibility of the government.Only t he government make good use of the propagation characteristics of the microbloggi ng and make the careful public opinion intervention strategies,to ensure sufficient i mplement of policy efforts and legal rights of citizens, in order to establish the goo d image and safeguard the credibility of the government efficiently.Five years into the development of the government microblogging, developing with a sound mome ntum,but it still exists shortcomings in the interaction with the public.This articl e analyzed the status and the challenge of the microblogging, mainly combines the m icroblogging operations management cases in the emergencies and puts forward so me suggestions,in order to microblogging interact with the public in the emergencies developed satisfactorily. This article is mostly consisted of five parts:The first part is an introduction, the main contents of the research backgrou nd, significance, research review, research framework, research methods and possi ble innovations.The second part is to define the concept and theoretical basis, the main con tent is the concept of emergencies, the concept of microblogging, the define of g overnment microblogging,the theoretical basis of the information transfer process mainly theory, "agenda-setting" theory, social interaction theory summarized.The third part is the existing problems of the development and interaction o f government microblogging, the main contents include the status of government microblogging development, issues of the propagation characteristics of governme nt microblogging and interaction with the public’s face.The fourth part is capability study of government microblogging interact with the public, the main content is "@ Ludian relief" in the earthquake’s performan ce as an example, describes the specific circumstances of the incident and Statist ical analysis its characteristics, build its interactive factors and analyzed.The fifth is promotes suggestions of government microblogging interact with the public in emergencies, by summing up the case on the basis of experience,learn from their excellent operational management experience, and as an exampl e, providing the advices and suggestions of government microblogging interact wit h the public in the emergencies. |