Research To Improve Local Government Management Mechanism Of Microblogging

Since2011, Chinese government microblogging first year onwards, governmentmicroblogging has aroused intense interest and attention from all sectors, not justbecause it is an open platform for an exchange of information and, more importantly,it is the network developed especially during the new period, the important work ofthe government to achieve innovation in power management methods and networkresources.Relying on civilians, a grass-roots network platform, in line with the conceptof the people’s interests first, an open government microblogging, it instantlyeliminate the distance under the historical environment and the people, for thegovernment and the people set up a " friendship" bridge. By microblogginggovernment, government-government information disclosure, understand their needs,gather public opinion, work and other aspects of the collection wisdom has beengreatly improved, it is not only enriched the connotation of the mass line in the newera, it is earnestly practicing new mass line way, is to adapt the requirements of thetimes and the "new mass line." The government micro-Bot some efficient servicewith an open and transparent way of governing the environment and holds manylessons for our government efforts to build service-oriented, transparent type ofgovernment has the ultimate goal of the concept and value of consistency, is to createa service-oriented, transparent and effective starting point for government.Meanwhile government microblogging also promote people-oriented, Western Newpublic management theory concept of public service in China ’s application providesan effective way.Meanwhile government microblogging also promote people-oriented, WesternNew public management theory concept of public service in China ’s applicationprovides an effective way. Jiangxi as the rise of the central region, the developmentof its government microblogging is also in the national medium-low level, Jiangxigovernment microblogging empirical example can dig out the local governmentmicroblogging prevalent in the operation and management problems. These issues are: one, there are a lot of zombie microblogging, microblogging deaf existence,destroyed the political liaison channel between the people and weakened theenthusiasm of communication between the government and the people, we will besummed up as the government microblogging "formalism"; Second, dealing with themasses will always appear superior attitude and style, such as the passive voice whentreating acute civil emergencies, or even stall perfunctory. Not to the people’s interestsfirst, when the duties and poor attitude, it is mainly " bureaucratic " work style"feature; Third, in the form of performance microblogging language and content,some local government microblogging is still inherited the traditional bureaucraticjargon style, old-fashioned or outdated content forms, do not know how flexible useof multimedia, etc., which we call the "new stereotyped " style.Should these problems can not be solved, the ruling government will haveserious negative effects."Go turn change" or " go grass roots, turn style, change style" for short, is a large-scale media practice activities for the purpose of implementingthe mass line, in order to promote better news reporters masses,"three close"principle. The local government microblogging in order to achieve long-termmechanism to improve operations and management, but also need to learn "to go turnchange" this path. The government microblogging "go turn change" mainly as follows:First, go grass roots, improve information disclosure, public opinion and publicopinion guidance mechanism listen; Second, turn style, overcome bureaucracy,improve the practical operation and management mechanisms; Third, change style,enhance media literacy administrator microblogging, microblogging governmentspecification language system.