Research On Consumer Rights And Interests Protection In C2C Network Transaction

With the rapid development of electronic commerce, online shopping is popular in China in recent years. C2C is the most outstanding among these types. The model of C2C wins warm praise from consumers by its advantages of convenience, shortcut, diversity and high efficiency. These advantages are incomparable to other models. Nevertheless, C2C impacts the traditional trade rules and laws intensively. At the same time, it poses a huge challenge to consumer protection. This is because that the party of operator is individual. The individual’s financial resources and scale of operation are weaker than enterprise, so the consumer’s right of claim is hard to realize referring to compensation. This makes C2C the weakest part in consumer protection of electronic commerce. The article 44 of the Law on the Protection of the Rights and Interest of Consumers stipulated the system of pr-compensation to protect the rights of consumers in 2014. This is a great progress in legal construction of our country. While, there was no applicable rules of pr-compensation in the law. So, the implement of pr-compensation became a problem. Based on this, the study on applicable rules of pr-compensation has practical and theoretical significance.Now, the application of pr-compensation in C2C exists a series of problems, such as low standard of admittance, unreasonable standard of cash deposit, low responsibility of internet platform,incomplete confirmation rules and lack of supervision in compensation. The system of pr-compensation is aimed to protect the rights of consumers by means of increasing the responsibility of internet platform. This article comes up with some suggestions in allusion to deficiencies in the application of pr-compensation. These suggestions are investigating the qualification of operators strictly, amplifying the standard of cash deposit, forcing the platform establish reserve, setting up a decision and awarding the consumers association the custodial rights. The study is aimed to solve the problem in consumer protection, standardize and boom the internet commerce market.