The Study On Legal Issues Of Protection Of Network Consumers’ Rights And Interests

Network trade breaks through the restrictions of traditional trade on the time, space, region, Network consumers remain within doors can choose goods easily, enjoy the convenience of shopping. Network consumption not only meets the people’s growing demand of material and cultural, but also stimulates the rapid development of economy, has become the new engine of economic development in China. However, factors of Network trade, such as, fictitious feature, high-tech feature, extensive regionalization. As well as the legal system is not perfect, problems about the network trade appeared, for example, internet fraud, false advertising, form contract, information disclosure. The trade of the network delay in performance, complaints relates to the rights and interests of the network consumers grow. The problems of Network consumers have become the bottleneck restricting the development of network transactions. On the one hand, the problems of network consumers cannot be solved effectively, it will affect the confidence of the network consumers, hinder the development of electronic commerce, and will further endanger the economic development; On the other hand, the increasing problems of the network consumer violate the rights and interests of consumers, affecting the right to existence and development.In view of this, this article on the protection problems of consumers’rights and interests in the network trade are discussed, to clarify the concept, characteristics, types of the trade of the network, defines the scope of network consumers, analyses the practical significance of protection on network consumers, proposes the network consumers have dual weak position, and points out that the information asymmetry is the source of consumer problems. At the same time, the rights of network consumers to know, rights to choose, even bargain rights, rights of claim, rights of information, rights of security, the rights of association, supervision rights,the eight major rights as the main line, discusses the main problems main problems being against, discuss the network consumer rights system, established the protection system of consumer rights. Combined with the new "consumer protection law", eight major rights of Internet consumers are reviewed and discussed in detail. Finally, based on the reference of overseas advanced legislation and advanced system, combined with the basic national conditions and the current situation of the network trade in our country and the new method about the network "consumer protection regulations". From five respects the strengthening of legislation, judicial, administrative measures, establishing the online dispute resolution mechanism, strengthening consumer awareness, to improve the network consumer rights protection system.