Customers Of E-commerce Business Development Strategy

The development of Internet is increasingly changing our world. E-commerce is the combination of Internet and business activities. The customer development strategy, which plays an important part in the marketing efforts of the company engaged in E-commerce, is one of the most important factors to the success of E-commerce business. By classifying and positively analyzing a number of E-commerce companies, this paper makes a study of the customer development strategy, aiming at making the management of a E-commerce company have a clear and overall understanding of the importance of customer issues and apply an appropriate customer development strategy in their practices, thus increasing the possibility of the success of E-commerce businesses. This paper contains:A. An Introduction to E-commerce and Businesses in this field B. The Difference of Marketing Strategy between E-commerce Businesses and Traditional OnesC. How to Attract and Maintain CustomersD. How to Turn Customers' Attention to BusinessE-commerce is a business process conducted by means of Internet. Those businesses whose critical or overall business activities performed by electronic devices are called E-commerce companies. There are four kinds of E-commerce:1. B-B, meaning Businesses to Businesses E-commerce;2. B-C, meaning Businesses to Customers;3. C-B, meaning Customers to Businesses;4. C-C, meaning Customers to Customers.Target customers determine the profits of any type of business organizations. It is especially true to the E-commerce business organizations. E-commerce, which is described as "Attention Economy or Eyeball Economy" is largely a customer-based business, target customers are the sources of their income and determinants of their performance. How to expand and maintain customer base is the theme of this paper. To this end, the thorough analysis of customers is necessary. This paper conducts the customer analysis from two perspectives. One is the reason why customers surf the Internet and what is customers' purchasing power. At the same time, this paper addresses the distinction between the marketing modes of traditional businesses and E-commerce. Traditional business organizations influence their customers by physical and psychological marketing strategies. The former is featured by providing physical goods and services to customers and later by ads. The customers passively accept what are provided to them. Whereas E-commerce business organizations influence their customers by presenting websites in Internet. Customers are positively browsing these websites. So, attractiveness of websites to customers thus becomes critical. How to attract customers, that is to say, how to remain their attention to websites, and furthermore, how to turn these attentions to businesses, are two fundamental issues in terms of E-commerce marketing strategy. This paper develops several suggestions to attract and keep customers to E-commerce businesses. First, the paper identifies that the way to attract customers is largely decided by marketing philosophy and competence of a business and its management. Second, The difference between influential scope and intended scope of business marketing is identified. This paper justifies that E-commerce business organizations should focus their marketing efforts on the scope where the organizations can exercise their influence to a large extent. The paper believes that ERP plays the most important role in attracting and keeping customers. The integration of customers into ERP system can maximize customer satisfaction.