Anshan Iron And Automation Equipment Development Strategy

Angang Automatic Equipment Co.,Ltd (AAEC) is a subsidiary of Angang Automation Company. The main business of AAEC is to sale automatic equipment of some foreign companies as an agent. With an organic whole of the world's economics and with the coming of the Knowledge Economics,especially with'the emerging of Internet andElectron Business,the traditional marketing and management of AAEC are facing new challenge. In order to adapt the new economic environment,It's necessary for AAEC to make a new corporate strategy. This presentation is the research about how to make itThe presentation analyzes the macroeconomics environment and profession environment in details,finds out the opportunities and the threat which AAEC is facing with nowadays. Then it analyzes the condition of business,marketing,management,etc. Based on the analyzing,the author makes the corporate strategy of AAEC and the measures necessary to be taken.The presentation consists of four parts. The external environment of AAEC is analyzed in Part one,the emphasis is the analyzing of Knowledge Economics and WTO. The internal environment is analyzed in Part two,including the analyzing of business,marketing,finance,etc. In Part three,the target of the corporate is determined and the corporate is made. In Part four,the measures of how to carry out the corporate strategy is determined.