Internet-based Corporate Marketing Research

At present we have stepped into the fourth phase of the computer development: thenetwork era.Once banding together with commerce, the network coruscates extraordinary splendour. So long as gently hitting the mouse, any businessman can contact with the striking markets which possess innumerable latent consumers But Internet isn Christ, developing online marketing still needs the well-knit basic skill of marketing and hard work of management.The strategy of management is a vital key to ensure the success for an enterprise which engages in online marketing.Guided by the theory of modem marketing, this thesis discuss an enterprise how to constitute and implement the strategy of online marketing amply and thoroughly.At first the thesis presents the development of the electronic commerce in our country, objectively analyses the problems of implementing electronic commerce which an enterprise encounters, advances corresponding countermeasure, and introduces the significance of the thesis selection. In succession. the article recommends the concept, character, produce, international development actuality and development difficult problem of online marketing , and discusses the strategy of online marketing combining with the examples in the ways of the analysis of the management object, objective market orientation, commodity orientation, distributed sale channel selection, network sales promotion. client service, etc.To heel this thesis introduces the systemic exploiture and design of online marketing: information circumstance, flat implementation tools and enterprise web plan, and presents ASP page technique and the enterprise Web site made by use of this technique.