Pursuit Of Financial Advertising Style

In our country the study of the advertisement is at the ear- ly stage. As the sub ?subject of the advertisement, there are some blank in the study of financial advertisement. This essay propose some valuable point of view. Using the relative theory of the maxism?s culture and art view, according to the researching result of advertisement at home and abroad. using the research- ing theory and the analysis of case by case. This essay is devided into three parts: First part is the cultural style of the financial advertise- ment. We are living in the era of the mergeing stage of culture and economic. Culture is soaking into the area of the economic life at full wing. The culture of the financial advertisement is the result of the financial activities and culture. Financial advertise- ment culture has the feature of the competion nationality and harmory. Our country?s financial advertisement follows the fea- tures of security increase ?value. mantain value , convenience and strangeness of the financial customers. The main features ?? are as follows: 1. the deep personal relationship. 2. active upward trend. 3. strong government policy and educational meaning. 4. credit standing is the first. Our country?s financial advertising culture Influence the people?sreal life. The second part is the art style of the financial advertise- ment. The advertisement is an comprehesive art. Seeing from the modem advertisement model. It draws the main features of music, dance, painting, stature, decoration, literature, film. It combines all of them into a new kind of art. The financial im- ages and service showed by the financial advertisement is corn- peratively abtract. Therefore it needs the way of art and vivid thinking to get the advertisement images in order to understand and accept. This article summarize and investigate sole features and principles of the financial advertisement?s art creation from the view of art, color, drawing pictures and lauguage. The third part is the style of spiritual thinking of the finan- cial advertisement. After the reform and open ?policy especially in the years of nineties. With the establishment of the marketing economic system the development of the financial business peo- ple?s requirement to the enterprises is higher and higher and more and more in detail. It is very important for the enterprise ?? to set up a kind of spiritual images. The essay analyses the styles and features of the enterprise?s strategy. I think that financial business is a special business on the basis of social credit. The fi- nancial enterprises mainly rely on the liabilities to increase its assets. Therefore the financial enterprise should set up the oper- ating strategy of sociality security and honest. In addition the fi- nancial enterprises belong to the business of service. Therefore they should set up the stralegy of the service and pioneering spirit.