CH Business Enterprise Culture And Image Design

Because the Japanese economy relies on the sharp weapon that borrow the corporateculture to rise, the scholars and entrepreneurs begin pay attention to corporate culture--most of the outstanding and successful business enterprise pays attention to developments of the corporate culture very much. John ?Kote, a authority in science of organizational behavior, Harvard commercial college professor, points out: "corporate culture to the business enterprise over a long period of time operating accomplishment having got important function, corporate culture in the next 10 years may becomes deciding factor for business enterprise to rise or fall."In this article, my opinion is that the corporate culture do not equal the vision, behavior and the idea system in the identify system of business enterprise, it is soul for the enterprise to run and develop, it is the combination of the concept, the action rule and the value criterion that had formed in the course of the company's producing and managing actions. Concretely, the corporation culture includes the enterprise value criterion, the enterprise spirit and the rule system. It has a important effect for enterprise to rise its corporate image, improve competitive power and keep sustainable development. Today, the corporate culture has gradually became a important section of the enterprise's core competitive power. Therefore, only if the enterprise enhances its corporate culture, it could control the future by strategy view.According to organizational management theory, the management theory, the human resource theory and the east manages culture theories, this article tries to draw lessons from the domestic and international corporate culture research theories, by consulting the domestic expert and the professional corporate culture advisor, by using the level structure analyzing method to analyze index weighting of the corporate culture, point out that the corporate value criterion and enterprise spirit are the core of the corporate culture, then, this article construct a evaluation index system for the corporate culture, in order to quantify the corporate culture estimation, try to study the corporate culture from the qualitative examination to the combination of the qualitative examination and the quantitative examination. And then, use this index system to evaluate CH's corporate culture, point out the problems in the CH's corporate culture practice. At the same time, aim at the problem that the company's culture exists, synthesis its development strategy, bring forth the company's corporate culture principle of management is" making peoplethe center, trustworthiness morally uprightly, pursuing outstandingly, serving society", gradually setting up an studying type organization, promoting execution officers and workers' democracy managing, establishing the stimulate and allocation mechanism which matching market economy, initiating "common ground, republican, create, together develop" of business enterprise spirit, molding "trustworthiness, service, repay society" of business enterprise image. For this reason, the CH should establish a humanized management atmosphere, positively guiding employee participating management, making live salary encouraging, combining adoption variety encouraging way to stir up employee enthusiasm, making a point of to realize the personal occupation career planning unifies with business enterprise general index object, blooming and bear fruit in what employee develop at the same time made business enterprise acquire synchronous development. By promote target manage, gradually accomplishment establishing efficiently management system, enhance corporate culture train, made corporate culture thorough public, made it in employee's heart, becoming the employee's value criterion and the behavior standard.In a word, corporate culture is a important task about enterprise development, in order to remould a new culture in company, the CH must according to the develop strategy and present conditions, by drawing lessons from do...