Haier Business Management

After the World II, all kinds of management techniques have been emerged one after another. Along with the development of science and technologies, especially with the rapid development of modern information technologies, more new and developing managing techniques come out. However during this period, because our country have been closing up abroad too long, and the Planned Economy has been playing the leading role for almost 30 years, the enterprises in our country have lagged behind those in the world. The gap behaves not only on technologies, but also on the managing levels. So more and more enterprises begin to change their old managing styles, and to learn advanced technologies. However, before we changes, we must solve these problems such as how to choose among so many technologies? Do those advanced ones deem to be effective to us? How to balance between the advancement and effectiveness of the technologies? The different chooses will lead the enterprises to the different developing roads. So this choose is very important and challenging.Before this challenge, Peter F. Drucker, the great master in managing field, put forward the theory of Business. In this theory he expressed that one organization, whatever it is a enterprise or a non-for-profit organization, before it chooses it should recognize its existing bases first. Generally speaking the theory of Business of one organization is made up of three assumes, that is the assume of its circumstances, the assume of its special cooperation and the assume of its core competence. If these three assumes can be conformity with the social developing trends, if they can be conformity with each other and if can be learned by every member of the organization, all these will be the key factor of the organization' doings, decisions and gains got in the future.We can learn from this Theory of Business that before making any decisions every enterprise should know well about its macro and micro surroundings. Only when its doings conform to the surroundings the enterprise would attain positive gains, and those doings also will help the enterprise to develop. Otherwise the enterprise can not achieve its goals. Sometimes those doings will even become obstacles.In China Haier Group (also abbreviated as Haier) has been doing very well in its developing history.Founded in 1984, Haier Group has been developing rapidly, sustainedly and steadily. It has become one of the largest household electric appliances produced enterprises in China. The successful experiences of Haier are as follows: choosing the "high quality" as its developing starting point and at the same time executing strictly the quality managing technique of TQM(Total Quality Management); building up a perfect Service system; forming and carrying out a Haier-characterized managing model of OEC( that is Overall every control and clear).If we analyst the Haier's successful experiences through the Theory of Business, we can learn that during the Haier's development, it can always recognize it's existing macro- and micro-circumstances. Then on the basis of the national conditions and it's own quality, it carried out the most suitable managing techniques. So it can develop quickly and well. First, during it's every developing stage, Haier formulated its strategies on the basis of the analysis of Chinese economic circumstances. Second, according to it's own capability Haier carried out the most suitable management methods. Also Haier's success came from the special cooperation under China-characterized social surroundings, and its president, Mr. Zhang Ruimin's managing talent.If we analyze Haier's management ways on the basis of those modern theories, many aspects are being old and even out-of-date. But Haier succeeded. Haier's success is mainly because that it can always basing itself upon the national and its own conditions. We can say that Haier's success is the success under the China-characterized managing circumstances and managing models. So under the reality that China will still be under t...