| Telecommunications businesses, by making full use of existing network resources, make appropriate investment in establishing an Intelligence Telephone Net to develop new telephone services to meet different needs of customers in different locations, different industries and different consumption levels. It is a value-added business to telecommunications.Currently, telecommunications industry is undergoing a process of restructuring; the monopolized market has been broken. Sichuan Telecommunications is under all pressures resulting from the development of hi-tech, competition supported by regulated policies, reduced revenue caused by increasingly intensified competitive market. The rapid change of "ecological environment of telecommunications industry" forces Sichuan Telecommunications to change its business philosophy by developing some new businesses to creating a new market. This paper demonstrates that the development of Intelligence Telephone Net will become a new economic growth for Sichuan Telecommunications. The new challenge Sichuan Telecommunications faces today is to design and develop Intelligence Telephone Net and provide the service associated with this new business according to the difference in market demand. In the developed countries, Intelligence Telephone Net is one of the major revenue sources. For example, more than one third of the revenue of AT&T is from Intelligence Telephone Net. Each and every big telecommunications companies have their Intelligence Telephone Net business development strategies. In China, Intelligence Telephone Net market is just emerging; all telecommunications businesses will surely make a thorough study on the Intelligence Telephone Net development strategies. The author of this paper is charged with the responsibility of construction of Sichuan Intelligence Telephone Net participating in planning, designing, project managing and new business developing. Based on these practical works, the paper analyzes the opportunities and challenges Sichuan Telecommunications faces, proposes the Intelligence Telephone Net development strategy and measures of implementing this strategy. This strategy formulation and implementation will serve as a guideline in solving the problems during the process of developing Sichuan Intelligence Telephone Net.The advancement of telecommunications technology and intensity of market competition are changing the market structure of telecommunications business. New businesses are emerging while old ones are shrinking. The percentage of Intelligence Telephone Net will increase, and this market will become more and more competitive. One mistake will result in being driven out of business. Sichuan Telecommunications has to respond quickly and be well prepared in terms of network establishment, business development and marketing, otherwise, it will be in an inferior position and lose its market. Therefore, to completely understand the strategic significance of developing Intelligence Telephone Net and to formulate and implement its development strategy, are top priorities, which will ensure Sichuan Telecommunications to maintain a sustained competitive advantage. The overall strategy of developing Sichuan Telecommunications Intelligence Telephone Net is: To serve every customer at any time in any place by means of telecommunications hi-tech. As a competitor in this market, Sichuan Telecommunications will always be sensitive to the different demands of customers. It will continue to promote new and unique business to satisfy the market demands. It will make full use of networks, human capital and advanced technology, further exploit the current basic telecommunications network resources and customer base. It will implement a flexible and diversified marketing strategies, to achieve the goals of expand market shares by constantly improving quality of service. By vigorously promoting the diversification strategy related to basic telephone business, the financial objective of 150 million RMB revenue would be realized in the y... |
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