Dalian Shipyard Development Strategy

With the continues development of the national reforming and opening and the socialism marketing economy. Especially the serious effecting from the Asia Economic Turmoil to china shipbuilding industry and Dalian Shipyard. With the depressed international shipping market, the continuing situation of the international shipbuilding price, the strengthening of the monopoly position of the Japanese and Korean shipyards. Even further, Dalian Shipyard has tofacethedifficultiesofgettingneworders, delivery thevessels under construction, and getting profit. In the meantime, Dalian Shipyard has to face the problems of high building cost, the low production efficiency, the needs of upgrading the production facilities, and etc. In this case, it is very important for the surviving and development of Dalian Shipyard to start the development strategic research according to the present situation of Dalian Shipyard at the early stage. According to the principle of enterprise development strategic management, this report introduces the important factors related to the surviving and development of Dalian Shipyard. With the detailed and liable analysis of the internal and external environment of Dalian Shipyard, we can find the development of the Yard is required by the market with the advantages of qualified technicians and technology. Also, Dalian shipyard has to face the grim imperiling from outside and the own weak points. With carefully analysis and researching, this report determined the basic principle and guidelines of the Yard抯 development strategic , and proposed the related secure and management measures for the development strategic of the Shipyard. This report is organized with five parts. The first part is the general sunirnary of the report. The second and the third part introduce Yard抯 internal and external environment analysis. The forth part introduces the research of the Yard抯 development strategic plan. The fifth part introduces the related secure and management measures for the development strategic of the Shipyard. This report follows the modern enterprise management theory, and the acknowledge of the strategic theory, the economic technology, theory of accounting, sales marketing and etc. to determine the correct development strategic plan, inorder to offer the references for the long termdevelopment of Dalian Shipyard.