| Beijing Baixing House Decoration Market (BBHDM) is the No.1 professional house decoration market in China, which has a glorious history and makes a greater contribution to management of standardization and systematization of house decoration market. At present, most of rules and regulations of BBHDM have been a uniform standard of the industry in Beijing. From the foundation of 1997 to the present, due to the influence of BBHDM and guidance of China Architecture Decoration Association more than 50 professional house decoration markets in large scale are founded all over the country. There are 23 house decoration markets in Beijing, including 14 markets in large scale.Now, as a leader of professional house decoration market, BBHDM also faces some troubles of redevelopment that means how to develop further on the basis of existing status. In 1999, its speed of development slowed down rapidly after the year of 1997 and 1998. Here are many questions to discuss, which aim at BBHDM and Beijing house decoration industry. Some of questions are same. These questions arise from enterprise itself and outer environment. How do the burgeoning-industrial enterprise solve its problems after high development? An enterprise redeveloping must solve its practical problems through systematic and effective way. The purpose of the thesis is providing the effective solution through description of actual operating status, the analysis of outer and inner environment and theory of enterprise life cycle.The thesis gives a detailed explanation of BBHDM, including background of enterprise, structure of enterprise, management system and the course of development and reform. If the enterprise meet the problems, first of all we need to find problems the enterprise existed. Then solve them through analysis of theory and actual situation. How to find these problems? Materialist dialectics holds that external causes become operative through internal causes. The problems result from inner and outer environment of enterprise can be discovered by the running activities of enterprise. The thesis provided detailed analysis, such as macro environment including population, economy, nature, politics law, and culture etc, and micro environment such as situation of rivals, threat of newcomer, customers, the public, status of house decoration market, influences of relative industries and status of competition, etc. We may clearly understand the dominant position of BBHDM in house decoration market through the analysis of outer environment, but good infrastructure, large scale and strong assets of some rivals bring pressure to bear on BBHDM. How to solve its drawbacks and how to find better running situation and good developing opportunities are the aim of BBHDM.In the inner environment of enterprise, the thesis mainly and deeply analyses the financial situation, management situation, service and employers and employees etc. But being a leader of house decoration, the assets of BBHDM are limited. Assets are a very important problem as well as systematic managing system, good services and high running abilities in the market. The thesis also introduces the position, demand and supply of market.After the relative materials (dates) mentioned above, the thesis made a SWOT analysis of status of market, and reveal practical problems which existed in enterprise, such as indefinite direction of develop, imperfect administration system, the disadvantages of household administration system, low quality of administers, drawbacks of running styles, insufficient assets, not understanding of customers, etc. How to solve these problems is the core of the thesis.How to solve these problems is directly related to the reform of enterprise, development, long-term plan making, structure adjusting and managing ideas etc. Thesis explains the rationalization and seriousness of the problems on theory according to the enterprise life cycle. Due to the stage of grown, the problems that BBHDM met are unavoidable. Enterprises need to be aware of... |
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