| Traditional Chinese medicine(TCM)plays a vital role in promoting the reform of the medical and health system,maintaining the health of citizens,and promoting economic and social development.It is not only the essence of the long history of the Chinese nation,but also the cornerstone and pillar of our country’s medical and health service system.As a treasure of the excellent traditional culture of the Chinese nation,TCM is an important part of China’s medical and health service system.The report of the Party’s 20 National Congress proposed to promote the inheritance and innovation of traditional Chinese medicine and promote the construction of a healthy China.In recent years,the state has paid more and more attention to the inheritance and innovative development of traditional Chinese medicine,and various provinces and cities have introduced plans for the development of the traditional Chinese medicine industry.Based on the implementation of the strategy of healthy China,healthy Sichuan,and healthy Neijiang,The government of Dongxing District of Neijiang City regards the Asparagus Cochinchinensis industry as a characteristic agricultural industry that vigorously develops the traditional Chinese medicine industry chain,promotes the upgrading of the agricultural industry,and makes the traditional Chinese medicine industry a characteristic industry that promotes the income increase of farmers,poverty alleviation and rural revitalization.Combined with the actual work,this paper plans to study the experience of the government of Dongxing District of Neijiang City in promoting the development of the Asparagus Cochinchinensis traditional Chinese medicine industry from the perspective of government intervention theory,industrial development theory,etc.By analyzing and referring to the advanced theories and implementation plans of traditional Chinese medicine industry management at home and abroad,The management effect of the government is analyzed from the perspective of the government’s coordination behavior,supply behavior,and fairness behavior,and the experience and practices are summarized to further improve the administrative management system of Dongxing District Government of Neijiang City,further develop and expand the traditional Chinese medicine industry,promote it to become the main driver of local economic development,and then provide referable experience for promoting the development of traditional Chinese medicine industry in Southwest China.It provides enlightenment for the development of characteristic industries in small and medium-sized traditional cities which have no advantages in social,economic,or political development.By systematically analyzing the cases of Dongxing District government of Neijiang City promoting the development of Asparagus Cochinchinensis industry,this paper pointed out the practical success factors of Dongxing district government in the development of the Asparagus Cochinchinensis industry: the government can flexibly respond to the cyclical changes in the TCM industry and timely adjust its actions to promote the development of the industry.In the embryonic stage,the government should promote the formation of the industry by clarifying the industrial positioning,formulating the development plan,increasing the financial support and other regulatory behaviors.In the occurrence stage,the government should improve the layout of industrial development facilities,pay attention to the supply of talents and science and technology,and cultivate regional public brands to build industrial development factors.In the development stage,the government should provide fair and standardized market environment,improve the supervision system,guide the industry self-discipline and other fair behaviors to promote the sustainable development of the industry.Finally,we hope that this study can provide reference and guidance for the promotion of the traditional Chinese medicine industry in underdeveloped areas of China,and provide some help to promote the inheritance and innovation of traditional Chinese medicine. |