Adventure Tourism And Its Development In Yunnan, A Preliminary Study

Adventure is an instinctive need of mankind. As one of the selective means of tourism, adventure tourism is gradually acknowledged and accepted by the public. Its development abord has realized the transform from the developing stage to the mature stage, and the diversity of forms, the speciality of orgnization and management, the ripeness of maintaining system are the characters of adventure tourism. But the developing stage in China is initial stage now, so the exploitive and organizing pattern hasn's standardized, the maintaining system has's been perfect, the theorial study of adventure tourism exploitation fall behind the practice development obviously. The adventure tourism resources in Yunnan province are veiy aboundant because of the distinctive natural and cultural conditions, which makes the adventure tourism products plentifully. At present, the development of Yunnan adventure tourism has begun for only several years, most organizers are adventure clubs and associations. After ten year's management, the organizers have obtained much experience, but there are many defects at the same time. In view of this condition, this article makes some elementary study about the basic theory of adventure tourism exploitation and its development in Yunnan province. The main contents are: 1.. Sorting out the main fruits of the study at home and oversea, this article expound mainly the definition, track and significence of adventure tourism. 2 Expound systematically the basic program, the contents and the maintaining system of organizition, safety and enviornmental protection, which provide forceful evidence for the exploitation of adventure tourism for .Yunnan province or the whole China. 3 Base on part 2, this article pay some attention to the adventure tourism condition, superior, opportunity, the current developing condition and threat in Yunnan, analysis the developing princeple and basic thoughts, give the rational advice to some basic questions, for example, the adventure tourism products, the marketing strategy and the aim markets areas etc.