Small And Medium-sized Network Of Websites Marketing Strategy Research

After 1999 and 2000, the network economic turn hot to cold, Early of 2001, A lot of .com company get into economical crisis. But at same time, some small company developed very well. How can use network marketing and How can use finite resources to achieve good effect. It抯 become a key problem. Author has 5 viewpoint as below: 1 The reason of company get into bad situation is contest attention without measure. 2 Market segmenting ,market positioning is Successful network marketing first step. 3The basis of network marketing is satisfied by consumer .The company use content and service to satisfy consumer's need. 4Using appropriate method to build relation from company and consumer, bring up brand loyalty. 5 Though relationship marketing build the company and consumer 2win. Author look back the attention economic theorys' evidence, Proved attract attention is only one stage in marketing process. Not all stages. And attract attention stage must consider cost. Network marketing marco policy is that consumer is center of marketing. Every marketing action surround consumer. It have 4 aspect. Consumer policy, Cost policy, Convenience policy, Communication policy. Micro policy is that market segmenting and market positioning at first , then target marketing The core of network marketing is the content and service. To realize the policy of network marketing, The company need good method in reason.. Email, SearchEngine and forum&chatting room is low cost .They suit for small .com company. There are 3 stages in network marketing. The first stage is attracting visitor to our web site. The second stage is stick consumer. The third stage is practice member system. and relation marketing.