| The content of this paper is to study the methods for Chinese gum rosin to promote its competition in the fierce international competitive environment Based on the specific situation of different kinds of enterprises, the paper also analysis the competition strategy for sale channeling, sale marketing and sale pricingChapter I gives a brief introduction of the production and export of Chinese gum rosin Although our production and export are both the biggest in the world market, we are still facing competition from other producing countries and other alternative products The paper explains the market situation of competitive producing country -Indonesia, and the main alternatives-high oil rosin and hydrocarbonChapter II introduces the choices of our producing and export enterprises making sale channels when facing international market Producers are more willing to set up channels with domestic traders, while exporters with foreign customers The paper suggests producing enterprises to establish direct sale channel with foreign customers and strengthen mutual cooperationChapter III focuses on the distribution of the main consuming markets and their development potential respectively Using BSG Analysis, this paper divides the main markets into four categories, and raises strategic suggestions of choosing sale market on the basis of analyzing each categoryThe main purpose of the paper is to research the pricing strategy of gum rosin in international market Chapter IV provides with the detailed cost of production and export, and also compares our price with that of competitive products From the enterprises' point of view, this paper raises reference pricing strategies and steps for different kinds of enterprisesOur gum rosin should actually play its leading role in the market, and timely adjust strategies of sale marketing, sale channel and sale pricing according to the demand-supply situation, in order to improve our competition and enlarge our share in the international market... |
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