Countermeasures Research On The Strategic Transformation Of The Chinese Enterprises

This thesis analyses the trend of changes in the economic and social environment for Chinese enterprises in the next few years,and great pressures on the strategic adjustment and change style that Chinese enterprises undertaken, put forward that establishing the strategy suitable for the condition themselves and the requirement of environment is the key to keep the long-term competition strength. By analysing practices of Chinese enterprises strategy adjustment, the author discovers four strategic mistakes that Chinese enterprises always plunge into:(1) Wrong estimation to the competition environment and wrong assumption due to this;(2) blind expanding and weaken of competition strength;(3) lag of structure adjustment and the block of enterprises culture;(4) invalidation of leadership and lose control of strategy objective.By analysing some key problems during the decision-making and execution of strategy of Chinese enterprises- the core competence and strategy adjustment, structural revolution and BPR, construction of corporation culture, cultivation for the brand idea and construction of famous brand, the author gives the countermeasures of strategy change of Chinese enterprises:(1) based on the core competence, complete the choosing and adjusting of strategy, realize the increase of value;(2) adjust the organization structure for the purpose of promoting operation efficiency;(3) based on construction of enterprise culture, build good development atmosphere;(4) famous products as carrier, expand the products market both in scale and in scope.