Guangzhou Unicom Strategic Development

1. Purpose of the paperGuangdong Unicom is the only merchant be multilicencesd in the telecommunication field of the Guangzhou market. Conformation of all kinds of products and positioning every kind of product are two purposes of this paper.2. Methodology of this paperThis research based on both qualitative and quantitative market research methods, implemented in stages.Sketch-Map 3. Final Summary---Strategy ProposedStrategy cellular Service Strategy cellular Service should keep on being the source of operational cash inflow.Strategy of Data ServiceMany items of Data business can the source of gaining financial support..Strategy of 193 Long-Distance Call Service193 Long-Distance Service should be the supporting item to improve the Brand-Image in the market of Whole Unicom CorporationStrategy of IP Long-Distance Call ServiceIP Long-Distance Call Service should keep the current market status.Strategy of Additional ServiceAdditional Service should keep the high-speed growing and some items also can be the sourcing of abstract money.