Sdic Hainan Cement Company Development Strategy Analysis Report

Strategic planning is a managing process for an enterprise to adapt its resources and power to the changing marketing environment through planning the mission, goal and business (products) combination. In other words, it is a long-term, overall and directive plan to enhance the enterprise's adaptability and competence, in order to conform its capabilities and resources to the marketing environment. Strategic planning covers all activities of an enterprise, like production, marketing, finance, human resources & etc.Positioning in the targeted market is indispensable to the success of sales. By analyzing国投海南水泥有限公司的英文名称(英文缩写),the thesis tries to verify Philip Kotler's position theory and the thinking of enterprise's development, identifies英文缩写's short- and long-term mission. Being an open system, marketing of an enterprise influences and is restricted by the relative environment, including economic, political, natural and market On the one side, the activities of production and operation must adapt to the environment; on the other side, when evaluating the attraction of a segmented market, an enterprise should consider the feasibility of the resources in order to build a good relation-marketing environment around the targeted market, which greatly influences the attraction of a segmented market.