After Joining The Wto, The Chinese Garment Industry In The International Market To Optimize Development Programs

Our country is the largest clothing export country in the world. The clothing export plays an unique important role both in our foreign trade and in the development of our national economy, which was before, is now and will be in the future. During the last two decades our clothing industry has greatly changed. The Yangtze River Delta with the characteristics of technical innovation and product creativity is going to soar up, which drive a great number of clothing enterprises towards modernization and internationalization. Facing the current situation of the world and our clothing industry, especially China's entering the World Trade Organization, how to decide the developing strategy of our clothing industry is unquestionably one of the greatest matter we are now faced with.Entering WTO is not only a new chance for the development of our clothing industry but a challenge as well. Either the macro or the microenvironments of each main international markets will transform. The current developing model of our clothing industry is unable to meet the new requirements. It is urgent for our clothing industry to grasp the new opportunity, arouse its all efforts to make the country prosperous, do pioneering work again and create the refulgence again.The thesis, scientifically and in advance, analyzes and predicts the new environment of each main international market and the frontline that our clothing industry faces through analyzing the current situation of our clothing industry in the main international market roundly and actually. Quoting the method of AHP, it also analyzes the main difficulties that our clothing industry will encounter in the new environments and to what extent they will affect its development. According to that, the thesis put forward a directive thought for the further development of our clothing industry, which is that supported by technology creativity and quick feedback, guaranteed by multi-way financing and talent opening up, entering multiple markets, cultivating leading products, developing characteristic products, strengthening famous brands, breaking through technical and anti-dumping barriers, our clothing industry must become a city industry. In addition, an optimum developing plan is also put forward in the thesis, which mainly includes: breaking through technical barriers, enhancing the level of information management, boosting the cultivation of talent resources, strengthening technology innovation and creation, developing characteristic products, setting up globally famous brands, establishing effective ways of financing, knowing well the rules of the game, carrying out the strategies of differential market, fostering and constituting large clothing groups , and building procedures of answering up anti-dumping actively. The plan is expected to promote our clothing industry to realize bridge-development.