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Marketing Strategy Of China's Pharmaceutical Enterprises Under The New Situation

Posted on:2003-07-20Degree:MasterType:Thesis
Country:ChinaCandidate:S Q YangFull Text:PDF
GTID:2206360062986227Subject:MBA
Abstract/Summary:PDF Full Text Request
We have to faced a great deal of problem and chance after China have enjoined the WTO. Perhaps it is a good thing for the enterprises of China, but on the other hand, the enterprises must face some question about improve their power of competition or adapt the tactics to the new conditions .we all know that Japan and Korea have enjoined the WTO in ^TOSjtheir7 national enterprises have also faced these same question, but their enterprises have improved the power of competition through balanced the relationship rightly that have occurred between protecting the national enterprises and promoting the marketing competition, then, our national enterprises will how to do in this condition is very important .our medical enterprises should face these question bravely and we should change our medicine industry from weak to strong through do some thing well!this paper just interpret the point from marketing strategy...
Keywords/Search Tags:WTO, medicine industry, marketing strategy
PDF Full Text Request
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