The Automobile Industry International Competitiveness Strategy Study

China's WTO accession will make China's economy integrated into the global economy. As one of the WTO members, China is supposed to abide by the WTO rules and honor its commtments while enjoying its rights. With China's auto market opening to the outside world on a broader scale, China's auto industry is bound to face stern international challenges. Therefore, it is of an urgent need and practical significance to accelerating the realization of the goal ?building China's auto industry into one of its pillar industries in the national economy by the year 2010, to make an intensive study of the strategies that foreign auto giants are carrying out on the Chinese auto market, and how to improve the international competitiveness of our auto industry in the five-year transtition period, so that China's auto enterprises can gain and hold the lion's shares, and remain invincible while fighting against the powerful foreign competitors on the domestic car market and so that solid foundations for China's auto enterprises' ultimately and successfully expanding their global operations can be laid. This thesis falls into five parts:Chapter one deals with why the international competition on the domestic sedan car market is to become very fierce after China's WTO entry.Chapter two is about how China's auto enterprises should take part in the international competition and the relevant policies needed to improve its international competitiveness, which is based on the analysis of its current situation as well as the factors unfavorably affecting our auto industry competitiveness.Chapter three, based on the motivations for foreign auto giants to regroup and merge, expounds and proves the strategy for improving the international competitiveness of China's auto industry, i.e. to restructure and merge China's auto enterprises in accordance with a new strategic model, which is the key issue in solving its dispersed and chaotic and inferior situation as well as its poor capacity for technological transformation and innovation.Chapter four, based on the comparison of foreign and domestic auto marketing systems, expounds and proves another strategy for improving the international competitiveness of China's auto industry, i.e. to construct a strategic brand marketing system with Chinese characteristics, which is indespensable and effective toiienhancing the core competitiveness of China's car enterprises.Chapter five is a condusion, which centers on what should be considered and avoided while the two strategies mentioned above are being carried out.