Development Strategy Research For JSX Company

Package printings take more scale than other parts in this industry after 21 century, due to the influence of law, regulation, market growth and Internet. So, package printings will play a major role in Chinese printing development.Under this background of international industry reengineering, it is important to survive that enterprise adapts strategic direction flexibly in future marketing competition. At first, I analyzes the inside and outside environment of the enterprise, connecting with industry environment. Secondly, I put all together to research using SWOT. Finally, I can get the right direction of enterprise's development strategy. If enterprise intent to be success, it must design effective strategy project. It include different parts as follows:Analysis of Internal and external environment for strategy choice Strategic target, strategic philosophy and strategic process choice Of course, we shouldn't ignore some supporters such as marketing strategy, human resource strategy, technique leading strategy and so on. Enterprise should stick to the direction of company's development strategy and strategic control aiming to promoting and cultivating core competitive. Finally, enterprise could make sure advantage in future competition. Meanwhile, enterprise should build up the index system convenient with monitor of institution of strategy performance and securing the right direction.