| Competition of the medicine market is getting more and more intense along with establishment and development of Chinese market economy. Up to now the medicine market is in disorder state in China due to distempered sales management system of the medicine market. So Chinese government promulgates a series of laws and regulations, and also push the medical system reform in order to induct pharmaceutical corporations to develop professionally and technically. Pharmaceutical corporations must be market oriented. They have to pay more attention to the exploitation and manufacture of new products. They have to give up the old sales concepts. They have to study advanced marketing management theory. Shenzhen Taitai Pharmaceutical Industry Co.,Ltd has become a comprehensive pharmaceutical company over the past ten years. The success is due to company's culture, flexible sales management system, advanced techniques, etc. The article analyzes sales management mode in Shenzhen Taitai Pharmaceutical Industry Co.,Ltd. |
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