The Building Of Enterprise Culture Of China Qingqi Group Study

In the eighties of the twentieth century , rose the theory of corporate culture, which brought extensive concern and research in corporation and academia in the last twenty years. The elementary reason is not that it immits life force to the corporate , but also it brings tangible or intangible economic and social benefit . It considers corporate development from a fire-new field, takes the relationship of corporate culture and management as the life force, and brings vigorous energy to corporate management. From then on, corporate culture becomes effective means to corporate developing and economy increasing. For the sake of joining WTO, and also for international competing, every corporate must think deeply about how to establish its own corporate culture , and how to improve its ability of competition. So enterprise culture development becomes an important lesson in modern market economy.As a big nationalize combination , the QingQi Group has formed its own earthy culture in its long way. And impelled by that spirit , it has expanded from a regardless factory to such a big group. But on account of the changes of era, the condition depended on which corporate culture comes into being also changes, that will block the development of enterprise in many aspect, such as spirit, behavior, system, material, ect. To accelerate corporate strategies bring into effect, a new corporate culture must be established. This test is just about that task. By analyzing the actuality of the QingQi Group, aiming at actural problems, it tables proposals about corporate constructing, including breeds new corporate spirits, figures corporate visualize, etc. By impelling the sense of honor , status and duty of employee, it makes everyone managing itself, controlling itself , impelling itself, and also makes the management of corporate from depending on rules to depending on culture. Those proposals will do greet infection to the Qingqi Group.