Qingqi Group Hubei Motorcycle Company Marketing Strategy Research

The motorcycle market has grown for more than 20 years. Now the condition is that the famous brand moto leading the consumption current, the less known and inferior brand moto embrace a chance and into. The city market is gradually saturated. The village market is waiting for the development. The development trend makes the competition of price inescapable. It is imperatively under fee situation that the market turns to the villages. WTO brings the opportunities of development. Producing, sale and market is gradually regular. The demand of motorcycle will attain 14-15 million in 2010, However, the Hubei Qingqi is now facing a s& pretty pass that the products is unmarketable, the quality is inferior. There isn't any advantage, and its market is gradually losing.By market segmentation and study the competitiveness of the Hubei Qingqi and its rival, this article makes sure that the target market of the Hubei Qingqi is village market in developing area. Then the writer begins the research of marketing strategy. In research of product strategy, bring forward the directions and plans in new product opening up, and point out the problem of brand, packing and service. Specially, bring forward the measure how to promote the quality leveL In research of price strategy, bring forward how to make a competition price and how to make a price for new product etc. In research of promotion strategy, study the advertisement strategy and how to manage salesman and operation. In research of place strategy, point out how to choose the dealer and the place. Finally, the writer thinks that the most important thing is how to set up an organization for marketing, and put forward some advice and demands for it.