Changling Refining & Chemical Company's Development Strategies

Enterprise's strategy is that an enterprise makes a general plan in order to survive and development when it faces the change of environment of competitive market and the challenge of situation of very difficult operation.In 21st century,with the quick development of technology economy, globalize and information, it is not only huge technologic revolution and economical developing, but also infects the process of human being society and policy. In the meantime, the world petrochemical and petroleum industry takes place huge change. The main use of crude oil changes from energy to chemical raw material. The international oil price keeps in the high level. The huge international petroleum cooperation, likes BP-Amoco and Exxon-Mobil etc, become super multinational cooperation by combining and reforming, and has more economical and competitive strengths. The internal petrochemical and petroleum industries also form three groups by strategic reforming for example Petrochina Petrochemical and China Sea Petroleum Company. They have included from raw material to production, producing sell and foreign trade, and listed in oversea one after another.With China join to WTO, the competition will become more intention between Petrochemical of China and international company. In "the fifteenth plan", Petrochemical will implement "reform, regulation, development and innovation ", in order to improve itself competition.ChangLing Petrochemical Company is a huge company of Petrochemical group of China. In the affection of internal and external environment, it faces a lot of difficulties for example resource lacking, staff inflating, technology backward and the small market. But it has a lot of advantage likes better base of management, higher position of society, and it is the base of refinery catalyst of China. How to survive?This paper uses SWOT method, analyzes the external and internal environment of ChangLing Petrochemical co.ltd, and combines with the practice, put forwards company's development strategy and operation items, it will be good for company's development.