Sichuan Chengdu Aircraft Integration Technology Corp. Strategic Issues In Developing

Chinese national economy has kept developing fast when the open reform began. According to this, Chinese mould industry grows fast also. As the situation of Chinese macroeconomic is positive continuously, the mould industry has optimistic prospect due to its basic industry of national economy. The market of Chinese mould industry is not competitive recently. And there are a few big companies in this industry. So the articles or cases about strategy research of mould industry are scarce to see. This paper looks Sichuan Chengfei Integration Technology Corp. Ltd. (hereinafter as CITC), one main company in Chinese mould industry, as an example. And discuss how to catch the good development opportunity to promote CITC by the effective strategy. At the same time, the author hopes the study can help promote the mould industry and enhance Chinese mould manufacture level as soon as possible.This article introduces the general situation of mould industry first. Then it analyzes the two main branches of mould industry: auto die and aviation die. Third, it contrasts CITC to other mould companies and puts forward its advantages and disadvantages. Finally, it points out the strategies that is suitable for CITC and gives the main methods for achieving the company's strategy.The preface is overview of CITC's backdrop, the purpose and meaning of research and so on.Chapter One introduces the general situation of mould industry. It clarifies the importance of mould industry to national economy at the beginning. Then it introduces the development history of mould industry. Finally, it introduces the trait of mould industry.Chapter Two introduces the domain that CITC is in. It mainly introduces auto die industry and aviation die industry from the followingaspects: industry management system, development tendency, industry prospect, competition situation, technical level and so on.Chapter Three analyzes the advantages and disadvantages of CITC. Through the contrast, we find CITC has advantage in technology, human resource, equipment, market basis, marketing system and so on. At the same time, CITC also faces such problems, as low competitive ability in low-grade auto die market, low competition brings entry barrier, product is singular, scale advantage is not obvious, technology is laggard when compared to foreign competitors, management system is not adapt to competitive market.Chapter Four chooses the development strategy of CITC. Firstly, it inducts the goal of CITC from its establishment purpose. Secondly, it puts forward CITC's long-term destination by its goal. Finally, it chooses the suitable strategies according to CITC's goal and long-term destination. The strategies are focus, multiplicity , joint venture, distinction and teamwork.Aims for CITC's weakness, Chapter Five gives some strategy methods for realizing CITC's goal and long-term destination. Such as going on the stock market, joint venture, exploiting market, etc.