A Study On Theory And Practice Of The Integration Strategy Of Auto Industry

Auto industry is one important industry of modern economy. Like a lot of other countries, China has already regarded auto industry as the pillar industry of national economy, because of its heavy industry pull from head to foot, strong radiation ability, important function of supporting on such macroscopical economic indicator as economic growth , tax revenue , employment ,etc.. At present, the auto industry of China is in historic turning of globalization process. As our country joins WTO, it is an organic whole that domestic automobile market and overseas market connecting with foreign competition enterprises drive straight into China to participate in the automobile market competition. Meanwhile, aquistion and merger unite impact of tide world automobile industry, world automobile market competition has transferred from companies'competition to the competition of transnational groups. In the face of the severe international competition situation, the auto industry of our country must proceed from global idea, hit out voluntarily, be ready for the challenge, open up 21st century in Chinese global living space of auto industry and development space, make the development strategy of the practical competitiveness of Chinese auto industry of enhancement. This text analyses two kinds of economic foundations with inherent strategy through the study on integrated strategy of automobile market, and has carried on research to the strategic choice problem of the auto industry of our country combining the actual conditions of the automobile manufacturer. The research of this text has remedied the domestic deficiency on the integrated strategic problem of auto industry. It is the innovation of this text that among them proceeding from economics angle and prove to integrated strategy. In studying to the domestic and international current situation of the development and trend of auto industry, this text summarizes the current situations of the development and trends of the domestic and international auto industry in detail, and explaines the course that the strategy of the domestic and international auto industry develops especially. World auto industry tends to the borderless competition more and more as the global and integrated process, enterprises adopt the new technology, new idea one after another, the way of the strategic alliance has become the mainstream of automobile strategy gradually, worldwide annexation was recombinated and increased, ultra precise benefit mode of production of automobile and platform module, universalization strategy have become new favourites of the automobile circle. Meanwhile, international automobile giants directed the spearhead at China one after another too, carried on the diversified union with Chinese enterprises, borrow this and seize Chinese market. But because the auto industry of our country is in backward state for a long time, the economic flow rate of scale of restricting the automobile industrial development has been a bottleneck of the domestic auto industry all the time, in order to resist the competition of the foreign automobile manufacturer effectively, the domestic automobile industry has launched the activity of every conglomeration and merger too, participate in the process that is globalized actively, study the foreign advanced management mode. The development model of the world auto industry integrates vertically and integrates horizontally in term of angle of strategy, this text has summed up two kinds of strategic modes at first in analysing about two kinds of integrated strategic theories. In analysing about the vertical integrated reason, the assets are special-purpose that have expounded the fact and vertical and integrated connection, in brief, the special-purpose level of the assets has determined the position in the trade negotiation of market manufacturer, namely the higher the special-purpose level of assets is, its occupies very great initiative in the course of negotiating, very great opportunism behavior exists in marketing at this moment, it is a optimum market organizational form to integrate vertically. Then hasmentioned technological efficiency , acted for efficiency and vertical and integrated connection. Technological efficiency reflects the cost organizing inside enterprises, it represents cost taking place in marketing course to act for efficiency, to determine vertical integrated choice relatively two, for example inside organize cost to be relatively heavy, and market exchange cost to be relatively light, so vertical to is it can't bring enterprise efficiency to integrate. In addition this text has also mentioned the vertical and integrated reason under the ownership of the assets and not complete market, comparatively more overall economics reason with vertical and integrated reflection. Proved the horizontal and integrated reason in economy, speed economy and economic angle of intergrowth from large-scale production , range finally. After analysing about integrated economics, this text compares two kinds of strategic modes in terms of real example. And the strategic mode of intersectoral link of the First Automobile Group of China is analysed through studying to Ford Motor vertically integratively, should be from carrying out the transition to the horizontal and integrated inevitable outcome vertically integratively if the management mode of auto industry must happen finally. The existence of two kinds of strategic modes is both following certain historical environment, vertical and integrated production, because the market environment of Ford Motor era is not perfect, opportunism prevails, the motor corporation, in order to avoid the uncertainty of the trade course, manage vertically integratively. After this, because of the perfection of the theory of the agreement, what the motor corporation paid close attention to more were large-scale production of an auto industry and changeable consumption demand, the horizontal and integrated theory got the upper hand again at this moment. However, no matter which kind of strategic theory is not absolute, it must influence each other. On the issue that to strategic choice of auto industry of our country , have introduced the strategic modes of completed car enterprises of auto industry of our country at first. In the researchof this problem, too domestic to provide the corresponding goal mode with the automobile enterprise's this text of the type according to our country. To domestic advantage enterprise, such as three domestic consortium, this text provides the horizontal integrated strategy of advantage enterprises, three major groups have represented the whole automobile industry of our country, the heavy burden of competing with big enterprises of foreign countries must fall on the shoulders of them , but enterprises of automobile of our country are in small scale, the style is single , so, through intersectoral link , substantiate one's own strength , make oneself competitive position in the world raise constantly. As to domestic small and medium-sized enterprises, they not only want to face the challenges of manufacturers of foreign automobile, should face the runs on a bank of domestic enterprises too, so they should be divided into two steps on the strategic choice, first, small and medium-sized enterprises of the equal status in the United Nations, resist the domestic and international competition together; Second, enter into partnership with the foreign big enterprise, absorb the foreign advanced technology and experience of management. As to export enterprise, can make heavy automobile manufacturer have or market that can't enter abroad goal market, such as the Middle East area. On the question of the strategic choice, because the international selling cost is quite expensive, this kind of enterprise can be to the integrated marketing system and transport network before considering. There is no too great conduct on the automobile market in the last kind of enterprise, Manufacturer in the field of automobile did not put center , proposed this kind of enterprise can withdraw from the automobile trade in good time . The strategy of completed car enterprises of the automobile is influencing the strategic choices of spare part enterprises too, in the...