Create A Business War Weapon - The Brand Operations,

In the new era of knowledge-based economy and market economy, brand has become the strategic tool for enterprises to achieve success in the business market. Brand Operations has turned to be the crucial element to help companies survive from competition. How to make full use of this sharp weapon is a fatal subject that all enterprises are facing.This article is to discuss the process of Brand Operations from its necessity and significance, the basis of it, and some successful elements for Brand Operations, then expatiate on the factors that need to pay attention to.This article tries to elaborate the methods that enterprise should adopt to establish a good brand image, to make correct brand positioning strategies, to form proper structure of Brand Operations, to design proper product function, to carry out brand protection etc. All these are aimed to provide lessons for local enterprises in the process of brand operations, and help promote their own brand names and develop the national economy.The article is divided into three chapters, elaborating the brief introduction of Brand Operations and the indispensable elements for successful Brand Operations, as well as making the writer's final viewpoint on the central topic - Brand Operations is a fatal weapon used in the current intense business competition, which can help enterprises combine and make full use of various resources to acquire stable status in the market. Only by building their own brands and carrying out successful Brand Operations, can enterprises achieve their common final business target - Maximum Profit.In addition, the eleven indispensable elements for successful Brand Operations elaborated in the article reveal the methods and process of enterprises' implement of Brand Operations, and will help Chinese enterprises make relevant strategies to avoid mistakes occurred in such process.