| Part AWe are having a clearly acknowledgement that combined global economic and trading speed up the development of combined shipping processing and global logistic industry. The sole way for development that international shipping industry which is transformed from ocean shipping to modernized logistic. As far as we know that traditional ocean shipping transportation can not 100 percent to guarantee the service for our customer and International Ocean shipping service can development smoothly due to pernicious competition. It will have a huge sky and profit if transform to modernized logistic and also keep core advantage for International Ocean shipping industry. The development of Chinese ocean shipping service not only go with the tide of transform to modernized logistic and also having a deeply economic implication: The total cost of society will be reduced, the total level of economic will be increased. This is necessary for adjust of property structure and keep development of economic.Part B.Emphasizing the key point for transformed from traditional ocean to modernized logistic:Speed action. Centralize function. Series service. Standardize operation. Systematic goal. Information management. Organization netting. We are facing strong competition for both international and inland.1. International shipping line has famous logo and well known. It will have huge benefit of trading brand. They have successful experience and customer group based on long term practice of international logistic. They also have a excellent computer system and advantage of fund and human resources. They will extend their agent in China and set up their own facilities. At the same time, they permeated Yangzi River and ZhuJiang River area in order to get more profit and good achievement. OOCL, P & O are good example. But all these company they also faced localize and other problem in China, so it will take a time to change their management. This is good opportunity for us to catch up with modernized logistic concept.2. There are different development area between traditional transport company, storage company and production logistic company. They are very aggressive to develop their market. But we also faced bad situation in this market. We not have clearly goal and experience how to develop new business and we don't have new international logistic concept for such kind of business. The limitation of road transport, new competitor, bad facility of CY, CFS and transport station. Low level management, computer system management is not modernizing. Logistic netting system is not set up. The quality of staff is not professional. Fund lacing. We also have some risk about 3rd party logistic in Policy, economic, and technical and law. However, we have our own advantage in this area. For instance, our net work in China, the professional operation staff, multi-model business, information resources etc. That means Chinese oceans shipping company have a very important position in this area. More and more company such as COSCO, China Ocean, SINOTRANS will combine and centralized all their advantage in order to compete with foreign Oceans Company.Part CIn depth analysis the favorable conditions for transformed to modernized logistic: China will become the center of international logistic. The production industry will process the transform from traditional to modernized logistic. The development area will be extended due to the development of west part of China. The share holding company provided enough funds to logistic company. The government marketing planning guarantees the development of logistic industry. Part DProposal for transform to modernized logistic. Keep the closely relationship with global shipping unit, transform from global shipping carrier to global logistic carrier.Setting up good logistic facilities in seaport. Developing inland logistic service, completing modernized enterprise rules. Reform the management system, keeping the moder... |
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