Enterprise Performance Evaluation System Reconstruction Discussed

Good corporate management is one of the keys to companies seeking long term growing and gaining competitive advantage. And hence it is important for a company to understand how to carry out performance rating and standardize various arenas in a measurable way within the performance rating in order to realize its corporate wide strategic goals. Therefore, how to make a suitable performance rating (PR) system with reasonable standards is a well worth studying topic.With the development of economy, competition among companies is becoming increasingly intensive. In order to succeed in competition, many companies attach great importance to strategic management. Performance rating not only can find out the problem existing in management, but also can achieve the strategic objectives. The traditional PR system, which has many deficiencies, cannot thoroughly meet the commercial banks' needs in new situation. Starting from the strategic management, this paper reconstructs PR system based on the combination of qualitative analysis and quantitative analysis.This article consists of four parts. The first part summarizes the academic and practical sense of company PR system, emphasizes the effect of PR system.The second part introduces two main performance rating system and points out their merits and insufficiencies.The third part recounts the theory basic of PR system, discusses the theory analysis of the selection of PR elements, and brings forward five principles for PR system, based upon the essential of PR.The fourth part inherits the advantages of the traditional performance evaluation system, it establishes PR system which contains three aspects: scope, deepness, potentiality. Considering the Balanced Scorecard, this paper sets up non-financial measurement system including customer employee, organization inner-process, innovation, etc. The system that balances in financial and non-financial measurement perfectly adapts to modern company's development strategy focusing on customer satisfaction and market-oriented demand while breaking through the constraints of the traditional performance evaluation system, thus reflecting the effect of company strategy management entirely.