"derivative" Private Enterprise Human Resource Management Market-oriented Research

Since the 15th fourth plenary session, planning to leading the national capital gradually with draw from the competent fields and the general trades has been the new strategically selection in the reform of Chinese national enterprises. With the reform continuously caring out, quite a lot national capital will gradually with draw from the competent fields and general trades, therefore, there will be a great deal of private enterprises which come from the national enterprises (called the derivative private enterprise in the article). Obviously, the state of development and the speed of increase of these private enterprises will greatly affect the raise of the whole economic level in china. And the key factor in affecting the increase of enterprise is "human being". There fore, the key of the enterprise quickly growing up is how deal with the problems of human being and set up the system of human resource management which should accord with the demands of the modern market economy. So, studding the marketing problems of the human resource management in private enterprises have the theoretical and practical significance. This paper attempt to explore the objective mould and the basic countermeasures of realizing the marketing management in derivatire private enterprise by means of analysing the important effect of the marketing of human resource in economic rise and the reason's of national enterprise'sinefficiency.This paper has been taken in four parts. Part one, analysing the origin and the characteristics of human resource of derivative private enterprises by means of studing the course of history of the reform of national enterprises. Part two, appling various studing methods, findding the root course of national enterprise's inefficiency by means of comparing the difference of HARM between china and west developed country and analysing the necessity of marketing of HRM in derivative private enterprises. Part three, being aim at the problems of HRM in national enterprises and the demands of socialism market economy, this paper attempt to put foreword the objective mould of marketing of HRM in derivative private enterprises. Part four, analysing the main obstructs in the marketing course of HRM in derivative enterprises and discussing the basic counter measures.