Huaxing Electric Company Business Strategy

From June to October 2002, I went to JiangSu Huaxin Electric Enterprise Co, Ltd, to investigate the change of system of them, after my investigation, I think there is something should be point out, so, combined with my knowledge, I give out the thinking of myself about how to adjust the policy of management to grasp the chance of market, to face WTO, and to search for further developing.This article was set off three chapter:Chapter 1: Start from analysis of the conditions what Huaxin facing, stressly point out the main problem in the management and developing of Huaxin and the deep-seated reasons.Chapter 2: Stressly giving out the market of Huaxin's products, the competitive adversary and the predominance and inferior station of Huaxin.Chapter 3: Basing on the above two chapters, bring forward some countermeasures and suggestions to the future management out the stratagem of long term developing, building up the conception of markets, conception of markets, conception of benefits, conception of innovations, adjusting the organization system and ameliorating the matching manage system, and looking for market location, strengthening empolder of new products, neatly using lever of price, innovating marketing policy and so on......Purpose of this article is to explore the road for small and medium scale enterprise, depending on looking into Huaxin Electric enterprise Co, ltd.