The Analysis And Selection Of Managerial Strategy In Electric Multiply Management Enterprise

Electric multiply management enterprise derived from the environment of reform in special macro economy system of china, and was the offspring of electric reform and development. Via 20 years' development, looking from its quantity, scale and management area, multiply management is independ of electric enterprise, and has some specialty in management, and exists in market economy. As china joined in WTO and socialism market economy established quickly, the reform in electric system carried out largely and quickly in our country, moreover had great influence on its development. In face of the new situation of market competition and great changes in market environment, it is very important to select strategy, keeping to the old work and withholding the strategy of specification or exploiting new management territory and applying the strategy of diversification. It is very important for next faster development to analyze and select management strategy objectively and imperturbably. This article aimed at it, and discussed the topic that electric multiply management enterprise how to select and analyze management strategy in specification and diversification.The selection of management strategy in specification and diversification was an important question all over the world, and the question hadn't the solution which satisfied everybody. Firstly the paper arranged the practice and theory of management strategy in specification and diversification in domestic enterprises and abroad enterprises, and then ascertained some concept. However I didn't define on the tissue, I only hope that basing on basic theory and analyzing the practice of electric multiply management enterprise and understanding the legacy and practical experience of the scale I can have some contribution to direct practice of multiply management in specification and diversification. Secondly on the base of the practice of multiply management in specification and diversification, the paper analyzed the traits, advantage and disadvantage; furthermore put a module on strategic selection quantitatively and qualitatively. I assayed some typical instance to make sure that electric multiply management enterprise should select the management strategy of specification. The paper believed that the result had some reference to most of the electric multiply management enterprises, however every electric enterprise had itself distinction, it could select correct management strategy in accordance of the paper's analysis and definitive decision module.The paper's outcome was to provide theory guidance for electric multiply management enterprise to solve the problem of selecting management strategy, and to have reference for solving the developing strategic problem.