The Hotel Group In China, The Development Of Strategic Research

With the development of economic globalization, the competition in hotel industry has been much tougher and the risk of investment has become larger than ever. In order to spruce up the competitive advantage, Hotel Conglomerating has been regard as the best option. However, the exploration on Hotel Conglomerating in China hotel industry haven't show favorable effect over past years. So it arouses the interesting for the author to study the Hotel Conglomerating.In the paper, the research fields including the necessity of Chinese hotel conglomerating, the market obstacles to hotel conglomerating, the developing conditions for hotel conglomerating and the dependence way for hotel conglomerating. Finally, the author's experience in Jinling Hotel's Conglomerating process is to be enjoyed.with readers.Through this thesis, the author expects to push the academic research of China Hotel Conglomerating and give some useful advice to the business practitioners.