Chinese Tourism Development Of The - On The Development Of The Tourism Industry To Promote The Growth Of International Trade In Services

In 1930's, American economist Robertson has brought forth the proposition that international trade is the engine that drives the economy. The most important function of international trade is to promote the increase of economy. With the development of economy, the keystone of economic structure in every country has shifted into service industry, which leads to the rapid growth of service trade. Worldwide status in quo also shows that the impetus of economy development comes from service trade gradually. Like commodity trade, proceeds of international service trade come from high efficiency of specialized division and expansion of international trade. So theory of comparative advantage also can instructs the development of service trade.According to this theory, tourism industry has the most comparative advantage in our service trade. It is a rising industry that is developing after our reform and open policy was adopted. It grows much more rapidly than GNP during these 20 years. Our central government has attached much importance to our tourism industry and ranked tourism industry as a new economy rising-point, which provides an important opportunity for its development in the new century. At present time, tourism industry has played a crucial role and become the core industry in many regions.Is tourism industry worth being considered a key industry? How far can it go? We should pay much attention to these two questions. This article will analyze the trend of our tourism industry development through transverse and lengthways comparison and draw an optimistic conclusion that there is expansive space for our tourism industry to develop.But can our tourism industry grow smoothly without any obstacle? Are there any problem existed? What are these problems? This article will make use of economic theory to analyze these problems that block the development of our tourism industry including tourist flow problem, configuration problem and system problem. Configuration problem will be evolved from two aspects including tourist resource and restaurant industry. System problem mainly indicates our tourism administrative system.After analyzing these obstacle that holdback the optimized deployment of our tourist resource, this article will discuss particular countermeasure from three levels including government, tourism guild and tourist business. Its main content includes: using game theory to discuss the design of our tourism administrative system, applying the right of discharging pollution, consummating the system of taking a holiday with salary, promoting the multi-rigional collaboration of tourism through the cooperation of all tourism guilds and the multi-rigional tourism administrative institution, leading tourist business out of the deep end of low price competition, building large enterprise group through binding agreement (property right), exerting competitive strategies and price discrimination policy in tourist business and so on. This article provides an instructive idea for the further development of our tourist industry together with service trade.