Enterprises To Participate In City Management Behavior Analysis

Operation city is led by government and involved by enterprises in the process. It is operated by a whole set of integral system including philosophy and complete operation. Its major participators are government, enterprises and urban citizens. According to their own interest and benefit, the enterprises are engaged in the practice of the operation city in different degree, of which urban businessmen join in some leading enterprises of urban operation.From the point of specific characteristic in enterprise involvement, the paper thereof makes analysis by positive analysis method to the operation of two participators who have been engaged in operation city and got oriented with the help of urban operation businessmen. The two participators are real estate enterprises, Xinjiang GuangHui Enterprises Group and Xinjiang Fragrant Pear Industry Co.Ltd. And the paper also summarizes two kinds of operation ideas about enterprise involvement in operation city, one is Strategic Participation with Guanghui Group as a representative and Tactics Cooperationwith Fragrant Pear Industry as a representative. The two ideas have got their own advantages and disadvantages from different perspectives, whereas the concrete conditions of enterprises and the urban environment and so on all regulate choices of the enterprises.On the basis of profound analysis, some proposals are put forward for the two kinds of enterprises.For enterprises with strategic participation, it is proposed that the whole process of laying down the enterprise strategy should display strategic thought in operational hierarchy. According to the process, the enterprise shall spread its horizontal direction from its three respective hierarchical operation. One hierarchical operation is to change its managerial philosophy with the orientation of social marketing in the purpose of transformation from classic operation to modern operation. Another is to link enterprise strategy with urban strategy. The other is to adjust its relevant strategy of the enterprises.For urban operation businessmen, it is proposed that strategicthought in service, intelligence, internationalization, externalization should be oriented.For enterprises with tactics cooperation, it is proposed that higher administrative structure should enhance the study on microeconomic policy and regional economic theory so as on a even higher theoretical level to make decisions for enterprise programs. In the meanwhile, its intermediary management structure should adjust itself accordingly. From the point of human resource, the enterprise should be oriented to the work of employment and training, for its public relation management, a new type of partnership should be established with government.Therefore a conclusion can be drawn that, based on specific characteristic of operation city, the positive participating enterprises will by no means make correspondent adjustion no matter what their motivations are, benefits can be inevitably gained from managerial adjustion to cut down operation risk and in the meantime takes the advantage to improve its managerial level on the whole so that the enterprise will win victory in the competitive market.