Chongqing Changan Jinglin Corporation Strategy Research

The commissure between Chinese economy and Globe economy come into a new age as china entered the World Trade Organization (WTO). Both preponderant and low-level industry couldn't obviate the trend of the economical globalization. So if they want to get the initiative, they "must take steps to treat them and set up strategy of control and competition strategy. The Enterprise Stratagem Management has become one of then point problems, which were studied by the investigators in the field of practice and theory. The paper brings forward a stratagem programming which adapts to the short-term and long-term development of the company, which based on absorbing the research internal and abroad route and production and analyzing the factor of environment of the develop stratagem programming.First all, the development of enterprise 's stratagem is sumed up ,and overseas strategical mode is also analyzed in this paper. Further more, the Changanjinling company's actuality and problems of production are discussed, and the solution of Changanjinling company to programming of development , goal, strategy, roles and totally thoughts are proposed. The possible risks in implement of la'yout is analyzed and the relevant solution is also proposed,And the solutions to the key problems in the process of performing are confirmed.The exterior and market circumstance that Changan&Jingling Corporation confronted were evaluated systematically based on the total research route. It pointed the advantages and disadvantages after analyzed the exterior circumstance by EFE method, and then analyzed the interior management circumstance by the same way. The product structure, produce scale, finance status and other aspects were analyzed in detail, so the advantages and disadvantages of interior management circumstance were illuminated. Based on that analysis, the inside and outside circumstances were analyzed synthetically by SWOT method and the problems in the management were defined. At last, the whole demand of the development strategic programming was made.Based on the analyses, the thesis bring forward the concrete measures of strategy and the mechanism of indemnificatory.The part of programmed content has been implemented into Changanjinling company, and the effort of application indicates that the research achivement is important to the development of Changanjinling company with crucial, instructional effect and economic benefits.