Changzhou Coking Plant In The West-east Under The Conditions Of Survival And Development

In spite of the worldwide economic recession in the 21st century, China, one of thefast-growing economies, maintains its good momentum in economic growth. Meanwhile,profound changes have occurred in Chinese economic structure. The project oftransmitting natural gas from China's West to the East has been started in its entirety. Asa monumental project of the large-scale development in the west, it covers nineprovinces and municipalities along its gas pipelines. Consequently, Chang zhou factoryof coke and chemicals is confronted by the challenges of changing market, governmentsubsidy reduction and natural gas introduction. How to extricate from the predicamentand maintain sustained growth is a primary problem, which the coke industry andparticularly the coke factories affected by the project, should ponder over. In this paper,the author firstly introduces the theory of enterprise strategy, and then analyzes themacro-policy environment, the coke industry condition and the coke enterprise situation.On the basis of the analysis and the prediction, the author presents the strategic positionand objective of the Chang Zhou factory of coke and chemicals by means of SWOTanalysis. In addition, cost leadership, backward integration and concentric diversificationstrategy of partial expansion, and the market-oriented strategy are put forward. In theend, the important measures are suggested, namely accounting system establishment,human resource development, information system, enterprise culture enhancement,market operation.