Thousand Record Company Fiscal Cash Registers Marketing Strategy

With an overall analysis of the markting environment, interior resource, marketing segmenting, marketing positioning of Nanjing Qianchuang Tec. Co.,Ltd as well as characteristics of its products,the paper points out its weaknesses in the marketing area with the aid of the marketing theory and gives some systematic suggestions as to marketing mix such as product, price, place, promotion, power and public relation, based on discrepancy competitive, 6Ps theory and practice of the company.According to the relevant theory of relationship marketing-a new markting trend for the 21 century, this paper gives some proposals on how to develop relationship marketing based on CRM, database marketing and interrior marketing .It emphasizes on two aspects: first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one-to-one marketing so as to obtain an expansion of customer relationship and value as competitive advantage difficult to imitate by the rivals . Second , employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerfull human resourse management based on the marketing concept.