Relationship Marketing Application Research Of TG Company

From 70's of 20th century, some scholars of North Europe advanced anddeveloped the theory of RELATIONSHIP MARKETING with establishing,maintaining, promoting, improving and adjusting RELATIONSHIP as thecore.According to Shelth, Gummesson, Gronroos's view, whom are famousmarketing experts, relationship marketing is a kind of activity to recognize,build up, maintain and strengthen the relationship between enterprise andother correlate parties. The enterprise takes efforts to achieve its goals inrelationship marketing activities by mature exchanging and delivering thegoods.Relationship marketing went through rapid development since late 80's.It's Berry firstly brought forward and discussed the problem of how to keepand improve relationship with existing customers. Then Jackson said thatdifferent relationship should be established with difference customers. Thespokesmen in North Europe Nordick School, Gronroos, Sherazinge andHersicky demonstrated the great influence that the relationship betweencustomers and enterprise had on marketing for those service-orientedcorporations. Today, the discussion and practice of relationship marketingexpand from simple relationship with customers to relationship with suppliers,subcontractors, competitors, government and community. Thus, the market ofrelationship marketing extends from customer market to the markets ofsuppliers, interior, competitors, subcontractors, influencers, and recruitment,which enlarge the connotation and denotation of traditional marketing.Relationship marketing theory is by all means widely used by marketing elitesin practice.Relationship marketing theory is rapidly developed and widely used afterits born and will be exerted more in the new century and become one of the...