| Ever since China's reform and opening to the outside world, China's mass-run enterprises have experienced the radical changes from being negated and rejected at the initial stage, to being acquiesced in the later period, and to the present being accepted and even promoted. One of the most popular terms in China's economic field, mass-run enterprise appears at high frequency in various media. Meanwhile, it has attracted much concern from politicians, scholars, entrepreneurs and common people.Under the joint effects of the factors, such as social background, conventional culture, capital market, professional manager market and credibility, family management remains the top priority for most Chinese mass-run enterprises especially at its starting phase, regardless of the changes in environment. This structure has the following advantages at the beginning of an enterprise's development: ownership combining management, internal high credibility, internal quick decision-making and strong cohesion, and low enterprise cost and supervision cost. During the gradual expansion of a mass-run enterprise, along with the increasingly complicated business flows and fierce external competition, the disadvantages of family management, now obstacles to the enterprise's development, will be further exposed. In light of modern management principles, the article, taking China's history and reality into consideration, studies China's mass-run enterprises from the perspectives of ownership restriction system, strategic management, scientific management system, stimulation and restriction system in human resources, and puts forwards solutions on how to improve the mass-run enterprise's management. At present, a set of dynamic management systems should be set up in China's mass-run enterprises through active innovations in system, management, conception and technology, so as to meet the demands of external environment and internal resources and realize its second take-off in constant changes and development. |
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