Shandong Light Yue Knuckle Plant Marketing Strategy

Thesis is giving first place to the thread with Shandong Guangyue Steering Knuckle Factory marketing strategy planning , and spreads out according to the logical train of thought to put forward problem , analysis problem and settlement problem.Firstly , thesis has been analysed the enterprise present situation , the problem that exists aspect has pointed out the enterprise in the selection in objective market and competitor analyses and positioning etc .Next having analysed the marketing environment of enterprise , steering knuckle market is turned to in subdivided , and has analysed every subdivided market , and has analysed steering knuckle industrial structure , and has analysed major competitor , and has pointed out chance and threat that the enterprise is faced with . Then , have analysed enterprise marketing resources and ability , and have pointed out the superiority and inferior strength of enterprise , so the objective market of enterprise has been defined .Finally , thesis has been designed Shandong Guangyue Steering Knuckle Factory marketing strategy , and the corresponding marketing combination tactics have been laid down , and then having accomplished the marketing strategy planning of enterprise .Thesis reaches the following conclusion : Shandong Guangyue Steering Knuckle Factory should select lorry steering knuckle OEM market and bus steering knuckle OEM market and automobile used in agriculture steering knuckle OEM market as his objective market . Shandong Guangyue Steering Knuckle should positioning himself a specialized commercial automobile steering knuckle producer , and at the same time ,according to the different characteristics of each objective marketpositioning enterprise a reliable supplier on lorry steering knuckle OEM market, and positioning product the best safety capability on bus steering knuckle OEM market ,on OEM market of automobile used in agriculture positioning product a steering knuckle made by a specialized commercial automobile steering knuckle producer.Thesis is giving first place to the thread with Shandong Guangyue Steering Knuckle Factory marketing strategy planning of joint, and spreads out according to the logical train of thought to put forward problem , analysis problem and settlement problem .